User Experience has evolved as a great marketing tool to increase conversion rates of customers. This is because User Experience has surpassed the narrow scope of design and has evolved several other forms of creativity such as content, gamification, usability, the use of the company culture.

Brands like Google, Pinterest, Facebook , Twitter, Lyft, Seamless have pioneered the art of UX making the experience effortless and meaningful. Here are a few tips to follow to broaden your understanding of  UX and enable you to add more meaning to your customer experience as a whole.

Aligning user experience with business goals is key. It is very important to project user experience as an extension of the company culture. Extensive research must be conducted based on demographics, psychographics, choices, preferences and only then should the new features be launched. For example,Lyft conducted several focus group researches to conclude the inclination people had with the color Pink and that’s why the App is such a roaring success. Seamless had conducted extensive research on the font , color and the app layout before the launch mainly because they knew the psychographics of the customers who lack time and concentration due to their fast paced lives and would need an easily navigable website and app.Content is now pivotal to a website or an app, it was additional benefit the company has to offer.

I was reading an article the other day that said understand what you have to offer to your clients excluding the product or services offered by the company. This left an indelible imprint in my mind as it made me ponder and realize the importance of content and the role it plays in educating the minds of the users.These are some of the tips I found most useful, I hope they will hone your UX expertise and help you create brands that assimilate into the interconnected, ever-evolving digital culture of today’s world.